Parminder Panesar is one of the few industry professionals in the BFSI segment who has had an allround
exposure to all facets of marketing and brand building.
An accomplished Electronics Engineer from St Xaviers Institute & College of Engineering, Parminder has
over 15 years of experience. Starting off in the Aditya Birla Group where she worked with firms like
Birla Global Finance Ltd (BGFL) earlier in her career, she was later handpicked to be part of the team
driving an aggressive marketing strategy at Birla Sun life Asset Management Company Ltd (BSLAMC)
Starting with a cutting edge contemporary website and call centre, she headed the team looking after
all digital initiatives. She was responsible for setting up and evolving the aggressive Public Relations
strategy of the company. She was also part of a senior level committee looking into the brand strategy,
both on the BTL and ATL front.
At IDFC Ltd, Parminder had been responsible for Group level marketing and communication
responsibilities.
At Axis Bank she was Head‐Corporate communication and was responsible for strategizing &
implementing communication for the Bank and its subsidiaries. She was also instrumental in
strengthening regional media connect and also set up the core team responsible for crisis
management in the online space
Alpeshis a Masters of Commerce in Business Management and has over 10 years of experience in Strategic communication and PR .
He has managed communications in domains including BFSI, Start-ups, Private Equity, Infrastructure, IT & BPO, Consulting, Education, etc. He specializes in Strategic media communication, reputation management, image building for financial services , start-ups and new businesses, crisis management, media relations & Investor communication.
Alpesh has featured in the top 30 under 30 list for the best PR professionals by PRMoment
Create Value For Brands, Companies & Individuals.